Financial Disconnect Or Financial Awareness?

When we're born into this world, we don't have a clue what money is. Thus, we all start out with a financial disconnect that's due to a lack of awareness. But, over time we're taught the value of money as well as financial awareness.

Financial Disconnect And Picanha - Best Brazilian Meat
Just order picanha and skip everything else!

But even as adults, some people still suffer from financial disconnect. Some people waste their money away yet still criticize how other people spend theirs. Others think only their way to invest is the right way, and the way everyone else invests is wrong. When it comes to money and people, financial disconnect abounds.

I thought about this recently with an interaction I had with a friend of mine. One of my new favorite restaurants in San Francisco is Espestus Churrascaria. The restaurant serves good old fashion Brazilian meat that is more tasty than some of the finest dry-aged rib-eyes. Ever since visiting Rio de Janeiro in 2006 during business school, I've been craving to eat some Picanha (rump cap) until finally my best friend took me to Espestus last month.

Financial Disconnect Abounds

After going without picanha for eight years, I wanted to return just a month later. Perhaps one of the main reasons why I never went was because of the cost. At $74 a person after tax and tip for food alone, Espestus costs a pretty penny!

Instead of just going with my friend the second time around, I asked her if she'd like to invite another couple friend of ours to make it four.

Here's her friend's text response: Too expensive!

Espetus is surely an expensive place to eat, but our friends are in their late 30s, rent a $3,700 a month apartment and drive a 2010 Porsche Cayenne. The husband also has a $10,000 motorbike.

Here's my text response to my friend: Ask them anyway. They drive a Porsche that costs literally 15X more than Moose!

She texts back: OK, I'll see. 

Who Is Out Of Touch With Financial Reality?

My friend knows this couple better than I do. I'm absolutely sure the husband makes more money than my friend given he's seven years older and is a hardware engineer in Silicon Valley. His wife is currently working part-time in retail, so probably doesn't make too much. Perhaps my friend was just thinking of her instead of looking at their entire financial package. My friend is a very frugal and kind person.

I'm a very analytical person when it comes to assessing someone's finances. I've got a couple triggers that get processed instantaneously. If I see someone driving a $40,000 Porsche Cayenne (he bought it used), I automatically assume the driver makes at least $200,000, if not $400,000 based on my 1/10th rule for car buying.

As a landlord, if I know someone pays $3,700 a month in rent, I assume they make at least $148,000 a year because 40X the monthly rent as annual income is the minimum I accept for tenants (See Pricing Strategy To Maximize Rent). I'm sure many of you have your own quick assumptions about others as well.

Surely a couple who makes $148,000 – $400,000 a year in combined income can afford a $150 dinner for two, no? Putting the situation this way, my friend agreed she didn't think things through. However, she still feels bad asking them to go with us to Espetus Churrascaria for a face-stuffing good time, so she never asked.

Is my friend showing financial disconnect, or am I being financially aware?

Be Careful With The Things You Own

The truth of the matter is, my friend is more right than wrong. It's unlikely the couple have a lot of savings given the old company the husband worked for went under. The wife has been out of steady work for two years and $3,700 a month in rent for a one bedroom is expensive. They just like their toys. Good on them for spending on what brings them happiness. They are a very generous couple who are very fun to be around – hence, why I asked my friend to invite them in the first place.

I've just got different financial values than them. For example, I personally would never spend more than $2,000 a month on rent. The day I needed to was the day I bought my first SF property back in 2003. Because they do spend so much on rent, I automatically think they are decently wealthy. Therefore, I assumed they can spend freely on food, which is something I don't mind paying up for.

The things you own allow your friends to paint a financial picture of who you are. I always want to anchor low so that I have the choice to spend up if desired. To anchor high would surely be bad for my finances as I'd hang around with wealthy people who think nothing of $75 dinners, $200 shows, $500 hotel rooms, and $8,000 business class tickets overseas.

They would automatically assume that I can afford everything because of my things. If I show any unwillingness to pay, then I'll be deemed as “cheap.” And there's little I find more annoying than when rich people call me cheap.

Turn Financial Disconnect Into Financial Awareness

I encourage everyone to err on the conservative side of spending on things which can be seen by others. When I owned a used BMW M3 coupe as a 27 year old, I wanted to naturally buy a fancy racing watch like the stainless steel Rolex Daytona ($10,000 back then).

Now that I drive a 14 year old Land Rover, I'm just happy if my dashboard clock doesn't go out! Spending begets more spending thanks to your own desires, and thanks to the assumptions made by others. It's not someone's fault for thinking you make more than you really do when you've got a lot of fancy toys.

Avoid the negative spending trap as much as possible if you want to grow your wealth. And if you're already wealthy, well then don't forget to treat your less wealthy friends out for all-you-can-eat picanha!

Further Reading

Readers, is my friend showing tremendous financial awareness or financial disconnect by saying the couple can't afford to eat with us? Am I overly simplistic in my financial assumption of others because I believe everybody is rational? How do you balance going out with friends who have much different financial wealth than you? Do you think it's natural for other people to guesstimate your financial health based on the things you own? 

Related: Are You Delusional? Don't Let Dunning Krueger Ruin Your Life

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Jonathan
Jonathan
10 years ago

My wife and I save more than $150 a day on average, and we’ve never spent close to $150 on a dinner for the two of us – and wouldn’t unless there were a very good reason or we just wanted to see what all the fuss was about. We can afford it, but “too expensive” still applies.

Thomas @ i need money ASAP!
Thomas @ i need money ASAP!
10 years ago

Couldn’t imagine why it would be a problem to at least ask your friends. Especially if you’ve been out to $75pp dinners before. It’s up to them if they want to spend $150 on dinner or not. I don’t think it’s fair for someone to decide for them.

Jay
Jay
10 years ago

My wife and I love cars, we owned a 100k sports car and a 60k SUV, I worked in technology company for 15 years and my salary is 100k/year and my wife makes about the same. And we do go out with friends to spend $200/couple for dinner. Brazilian meat is one of my favorite.

In the eyes of some of my friends and colleagues, we are considered over spenders, since most of them were my ex colleagues and college friends in the similar fields and position.

However, we owe nothing (debt free) on the car and house since we paid it off long ago. We did it by starting a side business when we were young and now we have 4 employees and the sales is about 1.3m a year with 40% gross and still growing, we also have a couple rental properties that paid off, giving us about 5k/month.

I do get comments from colleagues like ‘The car payment must be expensive.’ ‘You shouldn’t spend so much on cars and save more.’ ‘Your wife must make alot of money’. One of my managers even told me ‘You need your job, so you can sustain your lifestyle.’ I usually just nod and smile at their comments.

My point is that people who think they know you judged you the way you spend your money. Just like your friend Sam, she thinks that the meal is too expensive because they drive a nice car and live in an expensive place.

People like to compare themselves against others they know and some have this mentality, “If I can’t afford it, how can he/she?” or “I’m better off, because I’ve savings and he/she does not.”

Ace
Ace
10 years ago
Reply to  Jay

Jay,

I was thinking about that too. But, then I re-read Sam’s post. It looks like the husband has recently started working for a new company. His old company went out of business.

The wife hasn’t had a full time job for two years and now is working part time in retail. Sounds like financial stress.

What is not indicated is how long the couple has been renting this particular apartment. Whether it is subject to rent control. Why they choose to live in this location (safety, commute, etc.). Why rent a one bedroom? Were they already renting this place while the husband worked at the previous company. Etc.

Nothing really wrong with owning a Porsche. Or a motorcycle. Or whatever. It just appears to me, that this couple may have fallen into financial stress and are still trying to recover. And maybe in a few years, they might just be fine.

krantcents
10 years ago

If everyone were reasonable and responsible, there would be no credit card debt. Everyone would save for retirement and live within their means. Way too many people do what makes them happy at the moment which generally means they spend their money in a variety of ways without having any savings.
Eventually, you will surround yourself with friends that have similar goals and wealth. That still does not mean that they will want to go to an expensive restaurant with you. I still reserve those occasions for special events with my wife and family.

No Nonsense Landlord
No Nonsense Landlord
10 years ago

You have to analyze what an expense is, vs. an investment. A car is an expense. If one chooses to drive a less expensive car, you can have more of the things that you enjoy. A car just gets you here and there – and impresses your colleagues.

I would rather a good meal. Of course, even as a business write-off, $74 per person would make me flinch…

Ryan @ Impersonal Finance
Ryan @ Impersonal Finance
10 years ago

I don’t think it would ever hurt to ask. People, even the most aloof ones, know what images are being presented by virtue of their clothes, cars, and home. These are choices that are made, whether it be a conscious decision or not. You would think downsizing would be a consideration if someone was struggling, but I’ve learned over time that people don’t like to move down, only up. As for me, I shop for used clothes, drive an old car, and people know these things. I rarely discuss how (decently) well we are doing financially, but like you, I hate being labeled as cheap, especially when I would call it “smart.” My finances have priorities, and basically those are experiences (including fine meals) over depreciating assets/toys. But, to each their own, right?

Holly@ClubThrifty
10 years ago

Despite the fact that we are basically the only “savers” out of our group of friends, we have the least amount of nice stuff. Our friends are always spending everything they have and then some, even when it’s clearly not in their best interest.
I like what you said about “anchoring down” when it comes to your monthly expenses. I like to do that as well. I can choose to spend more if I want to as long as my expenses are low. If my expenses are high, I literally have no choice. I would not ever pay $3,700 for a one bedroom apartment. I know you’re in SF, but that’s insane!

Bryce @ Save and Conquer
Bryce @ Save and Conquer
10 years ago

It may be natural for others to guesstimate your wealth based on the things you own, but it is very typically incorrect. The couple you talk about may be just scraping by, or even going into debt just to pay their expensive rent. Many big spenders are not necessarily wealthy. They are just doing what they can to keep up with some Joneses that have impressed them. My wife and I are at a point in life where we do not care what others think about our wealth. If we want to have fun with other friends who do not make as much money as us, or who might make more, we invite them over for dinner and have a nice time. We certainly do not ask them to join us at a resaurant where the cost is in the vicinity of $75+ per person.

Justin @ Root of Good
10 years ago

Maybe the couple with the $3,700/month rent payment doesn’t like to spend a lot of money on dining out or they’re trying to eat very carefully (and know they can’t get $74 of value out of a reasonable quantity of grilled meats!).

They might like to spend a lot of money on a swank pad and a sweet ride. Whether they enjoy the aesthetics of luxury housing and luxury transportation or they want the nice apartment and car to appear wealthy externally, who knows? And who cares.

Your friend might know the couple well enough to judge that they would be very unlikely to go out to eat, and it might cause all three of them discomfort when the couple responds they can’t go.

In my case, my close friends know well enough to avoid inviting me to a $50+ per person restaurant, since I would probably decline or suggest an equally fun but better value proposition (the $8 cheese steak place or $10 taco joint perhaps). They probably know we could afford to eat at the $50/person place every meal for the next decade, but we’re pretty tight with money when it comes to dining out. However they might invite me on a month long journey somewhere crazy, because they know I don’t mind dropping some dough on awesome adventures.

Virginia
Virginia
10 years ago

Maybe your friend wanted to go out to dinner with just the two of you. Are you one of those guys who are completely oblivious if a girl is into them?

Tracy Holmes
10 years ago

You know what? Your post harked me back to the days when I was still in my early twenties figuring out what exactly I wanted from my life. I clearly remember how I used to listen to my seniors talking about their finances and tried to implement similar financial plans. Once I was listening to my aunt ruing the fact that they were still unable to set up their own house as they didn’t bother much about saving up when it came to food. Her son (my cousin), on the other hand exclaimed, “It’s ok mom..I can’t really sit down to think about savings when my friends are going out to have a Malibu shot at a bar..I’m happy that way…” I quite agree- different people have different financial priorities.

Chris
10 years ago

Am I overly simplistic in my financial assumption of others because I believe everybody is rational?

Yes you are being overly simplistic. I can remember a several decades back bringing home about $700 every 2 weeks after taxes and renting a 1 bedroom apartment for $500/month, and that was only putting 3%/yr away for retirement. I didn’t go to another standard apartment for $600/month, and soooo happy that I didn’t waste that money.

Untemplater
10 years ago

Going out in groups can get weird sometimes. I had a group of friends I used to go out with who love to drink so the bills would get really high. The bill would always get split evenly even if I hadn’t ordered any booze and while I always paid my portion it got old after a while so I stopped going. It’s hard to know what your friends would decide to do but they could always decline if they felt it was out of their price range. If you still want to consider going you can ask in a way that they don’t feel put on the spot or obligated to say yes.

Mrs. PoP
10 years ago

I think it’s pretty easy to send an email saying, “Hey we’re going to this place for dinner at this date/time. Here’s a link to the menu. Want to meet us for dinner?”
Then the ball is in their court. You made no presumptions on their income, and they are able to decide if they want to spend that much on dinner.

Another good option that we’ve instituted with close family/friends who live near us is that whoever invites/picks the restaurant pays for everyone. Inviting is pretty even all around (though I doubt anyone is keeping a score sheet), so I think it balances out for the most part.

Ravi
Ravi
10 years ago

In my group of friends, all in grad school or recently working, I think myself and two other friend are the high earners ($75K+). Even being one of the higher earners, I am definitely very frugal and don’t see the value of going out to a club/bar for someone’s birthday to hang out and socialize… especially when it costs $10 in taxi fares (low estimate if I can share a ride), $0-10 cover charge, and then $25 for drinks (2 for me and 2 for others total… again, a low estimate). Even on a low key night when I don’t get too crazy, that’s at BEST $35.

Different priorities though. I still go out once in a while, but definitely would not enjoy going out every Fri/Sat. That’s easily an extra $140/mo if I went out once a week on just drinks!

I also have a friend who rags on me for not upgrading my car (which is a used 2008 Acura with 90K miles). I don’t drive a ton and right now I don’t have a car payment. I prefer it that way as long as it doesn’t start giving me problems.

David S.
David S.
10 years ago

It is churrasco! Obviously I would go, though I would first see if there are any discounts. On our annual trip to visit family we go to Tucanos in Orem, Utah for our birthdays’. But since we are part of the birthday club we get a BOGO deal. Ah just thinking about it makes my mouth water.

Anyway the only way to know what their response would be, would be to ask. So everything now is just speculation. I mean if you looked at me bringing my lunch every day, driving a ’07 Corolla, living in a smaller than average home for family size, doing my own yard work around the house, only a single vacation a year (to visit out of state family) and rarely going to after work activities you’d think that you couldn’t invite us because it would be too much. But you’d be wrong as I bring lunch to finish yesterday’s dinner, just care that the car gets from point A to B, the house has acreage and we can always increase the room later, I like doing yard work with the kids when I get home, and my work schedule is an early riser so most activities are held long after I have clocked out.

Shaun
Shaun
10 years ago

$150 for dinner adds up if your friends want to go out every week or you have multiple sets of friends wanting to go out all the time. You’re talking 600-1200 per month to feed yourself on the weekend if you do that 1-2 times a week.

I have friends who invite me to expensive dinners that I turn down even though I could afford it. It just seems like kind of a waste. For that much money I could have quite the feast at my place and I’d enjoy that much more. Then again it doesn’t sound like I have as much money to burn as these guys.

Bill
Bill
10 years ago

Sam,

How come you didn’t offer to pay for everyone? For $500.00 you could have wined and dined your friends, and had most likely an enjoyable evening. If they felt the need to reciprocate, tell them burgers on the bbq with a cold beer.

P.S. Since you wrote an article about this you could also have deducted half the meal as a business research meeting.

Thanks, Bill

Joe
Joe
10 years ago

I’d probably try the place at least once to see if it’s good. We prioritize good food over cars and apartment so we’d be willing to try. I’d be surprise if a Porsche owner decline a good restaurant based on cost. I guess everyone’s priority is different.

JayCeezy
JayCeezy
10 years ago

This post doesn’t seem to be entirely about enjoying friends over a nice dinner.
1) you ask your best friend to invite a couple to dinner
2) she declines with a reason (which may not be the real or entire reason(s))
3) you question her reasoning, and repeat the request
4) your best friend does not honor your request
The experience sounds very nice. But if the primary goal was to enjoy the company of these friends with your best friend, and your best friend’s objection was to be met, a lower cost option could have been presented. Asking your best friend to make the invite insulates you; would you be willing to call these friends and ask? How about a cheaper alternative, to respect your best friend’s judgment? People like to feel valued, and when the experience is the primary objective then by default, the people are secondary. Is ‘cost’ the real issue?

The First Million is the Hardest
The First Million is the Hardest
10 years ago

I think you’re probably being a little overly simplistic in your assessment, because we know most people aren’t as financially rational as they should be. Maybe your friend knows the couple a little better and has a better grasp on their true situation?

My group of friends is very diverse financially. There are some how make over $250k/yr and others who make 30-40k/yr. It’s never really been an issue in our group as we know we all have different financial situations and try to take that into consideration when we decide when and where to get together.

Ravi
Ravi
10 years ago

I would prefer to hang out with friends who make less than I do. Not because I need to feel like the winner, but so that I never feel like what we do together is excessive. I’m very frugal and don’t get the same enjoyment out of some things that others do (namely, going out to clubs/bars). Strangely, I get a kick out of pre-gaming at someone’s apt and then only buying 1/2 drinks while I’m out. Saving money is like a “win” for me… even though I don’t need to be so frugal.

Maybe I’m just competitive in being the most frugal :). It’s definitely something I would love to be in 1st place.

Free to Pursue
10 years ago

Nice modern take on the Diderot effect for your own spending.

Some folks care more about stuff than experiences and find that spending on services (such as restaurants) takes away from their ability to buy status items. It just depends on where you personal values lie.

Integrity
Integrity
10 years ago

Just as it’s possible for the financially wise to practice “Stealth Wealth”, Sam, it’s also possible (albeit, often a bit harder) for the financially profligate to project a Fake Financial Facade; it’s just a question of “how long can they keep it up?”

Of course it also could be about priorities. Your friend opined that the restaurant was “Too expensive for them”, possibly because she understood their priorities better than you did.

You wrote, “I’m a very analytical person when it comes to assessing someone’s finances.” But your own Stealth Wealth technique should tell you that a surface level assessment can’t necessarily be trusted. Of course, some degrees of wealth absolutely cannot be faked (private jet, anyone?). But in the mid-range it seems there are a lot of folks who can put up a great front, while beneath the surface their legs are churning madly to keep them afloat.

(I will say that in the City, $3,700 for rent isn’t necessarily a “luxury” at this point! The vehicles, on the other hand— no excuse for that if they really are on the edge.)

So no, not everyone is as rational about money as you (and most of your readers) are.

I have this conversation all the time with my friend who shares my fiscal frugality. I’ll fret about seeing “everyone else” appear to have “made it”, with the house and the cars and the trips, etc., whilst I trudge along saving and saving and saving and still unable to buy a house in this crazy market. Invariably she says, “Yes, but you don’t know what things look like behind the houses and the cars. An awful lot of people carry an awful lot of debt, and they’re not saving anything.”

People seem to think that increased income automatically gives them carte blanche to upscale their lifestyle. The smart ones keep the old lifestyle with the new income, and reap the benefits long term. It is very much about priorities.

Mr. Utopia @ Personal Finance Utopia

Everyone makes judgments and assumptions based on the material wealth people display. My wife does this ALL THE TIME and I’m always quick to caution her that doesn’t necessarily mean they’re really that well off. Lots of people spend everything they earn or, worse yet, live on credit. It’s not just what property they rent or the type of car they drive, but also the fancy vacations, nice clothes, etc. People live paycheck to paycheck – even high earners. But, I do agree that if these people “talk the talk” then you shouldn’t hold back from asking them to “walk the walk” by inviting them to a pricier dinner.

My wife and I will have to keep Espestus Churrascaria in mind. She’s a “foodie” and would no doubt love the place…although it does sound a bit pricey for us!

Tom @ FinanceandFlipFlops

To be honest, I think you may be overanalyzing the situation to begin with. My thought would simply be to invite them and if they want to come, they’ll say yes. If anything, at least by asking you show that you’re at least keeping them in mind and would like to hang out with them.

But going on a bit of a tangent on stealth wealth, I completely agree with you on setting the bar low on people’s expectations of you. And I’m not just talking about friends, I’m talking family too. People practically expect you to foot the bill just because you make more than them, and sometimes they’re not even shy about it. Or other times people will just assume you sit around all day drinking $10 mojitos on your time off. Even my fiance’s parents once made a dig at her (and me) as if we don’t clean our own home because we must be hiring a maid service. I guess it’s just irritating to me because we work pretty hard for our money and we try to be mindful of how we spend it so that we can retire early and others just look to us to foot the bill. What they don’t see is that we save over 50% of our income while they’re saving 10% or less.